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Case Details |
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Case Code: ITSY094
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| Case Length: 16 Pages |
| Period: 2012-2017 |
| Pub Date: 2018 |
| Teaching Note: Available |
| Price:Rs.400 |
| Organization : Baidu |
Industry : Internet
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| Countries : China |
| Themes: |
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Baidu's Big Data Strategy-Impacting Chinese and Global AI Landscape |
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| <<Previous Page |
ABOUT BAIDU |
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| Baidu was founded by Robin Li Yanhong (Li), and his friend Eric Xu (Xu) in 2000. Li who studied and worked in the US, developed a search mechanism called ‘Link Analysis’ during his stint with a company called Infoseek, which developed a search engine in the early 1990s. Link Analysis ranked the popularity of a website based on the number of other websites linked to it. Li got patent for Link Analysis. Later Infoseek was acquired by Walt Disney Company, after which it focused on content. Intending to pursue his interest, Li started his own search engine with Xu, who was also working in the US... |
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